South Korea Records 37.6 Percent Surge in Imported Car Sales
Imported automotive sales in the country skyrocketed 37.6 percent year-over-year to reach 20,960 units in January, data from the Korea Automobile Importers & Distributors Association (KAIDA) showed.
German manufacturer BMW captured the top position among foreign automakers operating domestically, moving 6,270 units throughout January.
Fellow German carmaker Mercedes-Benz secured second place with 5,121 units sold, trailed by U.S. electric vehicle maker Tesla at 1,966 units, Lexus with 1,464 units, BYD with 1,347 units, and Volvo with 1,037 units.
European models dominated January sales with 15,132 units delivered, commanding a commanding 72.2 percent share of total imported vehicle transactions. U.S., Japanese, and Chinese brands captured market shares of 10.9 percent, 10.4 percent, and 6.4 percent respectively.
The January performance underscores continued consumer appetite for premium imported vehicles despite economic headwinds, with European luxury marques maintaining their stronghold on South Korea's foreign car segment.
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